About the Transmark Corporation

 

Transmark, a D&B listed Maryland Corporation, was established in 1991 as a consultancy specializing in trade and business development services for American and Israeli companies seeking to do business with each other.  From its inception, Transmark has adhered to a “boutique consultancy” format in which a small group of highly experienced specialists provide exclusive, personalized and comprehensive service to a select group of clients.

 

Transmark’s core competency focuses on developing joint product development and marketing programs between American and Israeli firms. Each one of the company’s projects over the past thirteen years has involved identifying potential business partners from both countries by analyzing their ability to complement each other both on the technical and business levels. Beyond envisioning and strategizing the scope and substance of such cooperative ventures, Transmark’s numerous projects have always required extensive expertise and substantial effort in managing negotiation and contractual phases, facilitating day to day communicative interactions, and promoting team building processes between companies from different geographic, cultural and business backgrounds.

 

During the years of its operation, Transmark has amassed an extraordinary amount of valuable experience and insight on the intricacies of US Israeli commerce and the complexities of interactive processes occurring between American and Israeli corporate personnel. Each business and joint venture project has been a vehicle for identifying and documenting the challenges facing Americans doing business in Israel.  Naturally, many of the issues that have been critical to the successful partnering of American and Israeli companies have been issues related to values and orientation on both sides of the cultural divide as well as communicative and collaborative challenges evolving from limited understanding of the factors driving business culture and environment in the two countries.

 

It is in that context that Transmark developed over a period of several years a structured program designed to address the unique cross cultural elements of successful partnering with Israeli companies.  At first, this program served as an “internal” tool dedicated to the enhancement of Transmark’s core projects by leveraging cultural insight to accelerate partnering processes and improve business outcomes. However, as time passed, two things became inherently clear. The first was the exceptional efficacy of providing discrete intercultural insight as a methodology for improving outcomes of Transmark’s various projects.  The second was the dramatic professional and personal response of American executives once they had gained not just an acquaintance but also an understanding of their Israeli colleagues.  Because of these two factors Transmark’s management decided to offer a cross cultural Doing Business in Israel program exclusively designed and packaged not only for the company’s core clients but also for a more generalized corporate audience.

 

Transmark’s principals have over twenty-five years of combined experience in the “art and science” of doing business in Israel.  They individually oversee and perform all of the company’s operations in order to guarantee the most comprehensive service, unsurpassed quality and absolute professionalism attainable in a consulting practice.  Having attained exceptional knowledge and experience, Transmark’s owners are also the company’s core service providers who faithfully adhere to a belief that outsourcing expertise dilutes quality. For this reason, Transmark’s owners also personally administer Doing Business in Israel seminars and coaching sessions so that years of accumulated knowledge, experience and insight are delivered via the most direct route to the company’s cross cultural program clients.