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Welcome

Thank you for visiting our web site. We offer a unique program of cross cultural business communications seminars, coaching, facilitation and consulting services designed to train and prepare American businesspersons to successfully conduct business in Israel. Please browse this simply designed site to learn more about us and the insight we can provide to your organization.

Businesspeople traveling to Israel encounter a complex, intriguing and challenging business environment when they arrive at their destination. Unlike other countries where ethnicity, culture and heritage developed over centuries and are relatively homogenous and mature, Israel is a young country whose evolving multiethnic society, political system and economy have undergone unprecedented change in just a few decades. Emphasis on education, a robust military industrial complex and highly accelerated investment in infrastructure and technology, quickly transformed this minute country into an R&D and commercial powerhouse vital to global operations of numerous multinational corporations. Israel’s established stature as high-tech hotbed has dramatically increased the nation’s global business exposure, has increased its strategic importance as a potential gateway to the East and has transformed the country into an important destination for international business development ventures.

The diversity, complexity and unique flavor of Israel’s population and culture are key contributors to the intricacies of doing business in that country. More than anywhere else, the Israeli business environment reflects, and is driven by, the history, geopolitics, ethnic diversity, economy and values of a people whose attributes are as composite and elaborate as their chronicles and legacy.

For foreign businesspersons, the clash of capitalist mores and familiar Office Depot strip mall commerce, with deeply rooted, culturally driven values, can be a confusing and possibly threatening professional as well as personal experience. American corporate managers and employees arriving in Israel are quickly comforted by the country’s familiar suburban American feel and are just as quickly confounded by the intensity of Israeli culture.  The similarities between Americans and Israelis make it all the more difficult to decode the differences in business culture. The multiple factors driving mindset, communicative, and business culture differences between Americans and Israelis can generate significant challenges to the successful fulfillment of your business objectives in Israel.

We are here to help. For thirteen years our company, Transmark, has been developing cooperative ventures between American and Israeli businesses. Our principals have over twenty-five years experience in managing US-Israeli commercial relationships.  From that experience we have compiled a unique program designed to provide American businesspersons with cross-cultural, business communications and mindset insight on Israel. We have developed a program of multiple venues intended to enlighten and effectively prepare your personnel to conduct business in Israel and successfully fulfill their tasks and goals in that country.

We hope we can be of service.

Gad Cohen, M.D.