Our Philosophy

Awareness Through Understanding

We believe that the most effective way to achieve cultural synchronization in Israel is by understanding the underlying factors driving Israeli culture. Beyond simply describing the archetypal Israeli mindset, we seek to explain the historical, social, economic and lifestyle foundations from which such mindset evolves. We believe that understanding why Israelis act the way they do is the most useful tool for solving possible business challenges in that country. We have learned that Americans who understand the most fundamental peculiarities of life in Israel are ideally prepared for accomplishing even the most demanding business ventures there. Therefore our intercultural Doing Business in Israel program is based on the premise that understanding generates awareness and that awareness facilitates skill.

Competitive Globalization Requires Vigorous Intercultural Preparation

We believe that in today’s competitive, results-driven business world, employees and management must be prepared for doing global business in the most focused, efficient and cost effective way possible. As if the most basic anxieties of trans-global travel – time differences, geographical disorientation, unintelligible languages, detachment and safety concerns – were not enough, corporate employees and managers are faced with the added challenges of successfully fulfilling their overseas business objectives.

The “Here Today - There Tomorrow” pace of international business leaves little time for conceptual intercultural training and calls for focused, practical and vigorous preparation that primes your company’s global staff to achieve excellent results during their offshore business encounter. Global communications, competition and customers often generate abrupt situations that can only be addressed by an on-site presence in a foreign business environment. Your executives and employees traveling abroad on business will need to quickly know where they are going and what they will encounter when they arrive. They will need to understand why they encounter foreign cultural attributes and based on such insight, acquire case-specific skills and information to complete their assignments successfully.

Effective Intercultural Business Training Must Be Country Specific

Cross Cultural training is usually delivered in two discrete parts: A generalized concepts and skills segment and a more discrete country specific “Package”. We strongly believe in the universality of cross-cultural concepts and the importance of intercultural awareness and skills as a tool for achieving offshore business objectives. However, we believe in the cultural specificity of each country as determined by its unique geography, ethnicity, history, political system and economic legacy. Cross culturalists frequently refer to the “Iceberg” concept as a generalized analogy for foreign cultures in which only peaks are visible above water. Because we view specific countries and cultures from a business, rather than an academic perspective, we believe that each country should be grasped as an individual and unique iceberg. Our philosophy is that effective cross-cultural training must be based on an integrated approach in which generalized cross-cultural concepts explain and resolve country-specific cultural attributes in the context and in light of, the client company’s unique country-specific objectives. We believe that preparation for an assignment requires training that immediately and exclusively focuses on the target country’s attributes.

Culture Driven Offshore Business Challenges Depend On the Business Involved

Executives traveling overseas to negotiate will face a different set of challenges than those traveling to sell. A company’s objectives in the foreign country will determine to a significant degree the nature and extent of culture-driven challenges and needs facing corporate employees in that country. We therefore believe that, to the extent possible, an efficient and effective cross cultural training program must take into account the client company’s business objectives and must be structured not only as a skills development platform but also as a vehicle for resolving specific culture driven business challenges facing the program’s attendees.

Comprehensive Intercultural Business Training Requires a Face-To-Face Venue

The infinite variability of cultural challenges and the diversity of tasks confronting employees traveling overseas generate countless potential issues that may need to be addressed during cross cultural training sessions. We believe in the great value of personal contact and in the importance of conversational ambiance during such sessions. Whether in one-to-one or one-to-many formats, fluid and dynamic discussions between instructor and trainee facilitate thought, comprehension and internalization of cross cultural concepts, specific challenges and possible solutions for conducting successful overseas business. Furthermore, open, creative and conversational settings allow participants to ponder, discuss and possibly solve issues that would otherwise remain veiled in more structured settings such as packages delivered via email or webcasts. We believe that a venue in which direct contact and creative dialogue allows participants to raise unexpected questions and freely solicit solutions from an on site instructor, greatly increases the efficacy and cost effectiveness of a cross cultural business training session.